Speaker Recap | Kayd Roy

On March 6, 2012 we had the great pleasure of hosting Stout Alumni Kayd Roy as she shared with us her experience and advice on portfolios, freelancing, interviewing, and self-promotion.

Kayd has a wide variety of professional experience and currently works at Target Corporation in Minneapolis in the Product Design and Development department.

Her advice on portfolios:

  • either 8-10 of your best pieces OR 4-6 completely blown out projects
  • (completely blown out projects might include 20 or so applications such as poster, facebook, flyer, a bus, etc)
  • Revise, recreate and finalize past projects so that they are up to your standards
  • Expand current projects
  • Show your process (within moderation) companies want to know how you think
  • Add in your other skills (drawing, photography, illustration, writing, web design–incorporate in your projects! highlight your strengths and modify your projects to do so!)
  • Don’t put all of your best work online–you want to have new and exciting things to show during an interview
  • (Check out Studio MPLS‘s blog to see how they show their process)
  • Your portfolio could be arranged in this order (in rank of your project’s effectiveness) 1, 4, 6, 8, 3, 5, 7, 2
  • Keep it simple–let your work speak for itself
  • Have a SHORT summary of your projects–talk about school projects as if they aren’t ficticious
  • Have large, PROFESSIONAL-looking photos

Getting an Interview:

  • Ask for an informational interview:  I really like your work, I’m a student in my ___ year. I would like to meet up and hear about your company and possibly talk about my work after. Would you be able to meet up _______?
  • Network: Twitter, AIGA events, Studio Events
  • Tell family and friends that you’re looking for a job!
  • Be involved in AIGA
  • Have a job-any job (companies are more likely to hire someone who already has a job)


  • Listen–ask questions to connect on another level
  • First Impressions–you can look “artistic” without looking like a slob, know who you’re interviewing with (check them out on facebook etc beforehand)
  • Research–who are their clients? what’s the atmosphere like? Did they just launch a huge project?
  • Dress-classy but show personality, know where you’re interviewing/what the atmosphere is like and dress accordingly, you’re a creative so show it!
  • send a thank you!


  • Be YOU and have a consistent brand
  • Set goals and blog about them
  • BE SOCIAL–blog, tweet, attend events
  • Ask previous clients to refer you
  • try to get featured–the dieline.com, lovelypackage.com, ask friends to blog about your work


  • Charge by the hour
  • ALWAYS have a contract
  • Be professional
  • Understand what the project requirements are–size, budget, where they are getting it printed/what restrictions that has on you, what will be required of you? do they already have pictures or a logo?
  • Don’t underestimate the time it will take you
  • Keep track of your hours
  • You can have “working hours” when the client knows you are available so you don’t end up getting emails at 11:00pm expecting something done by 8:00am the next morning
  • Use paymo.com
  • Logo Design=at least 20 hours of work (research, ideation, revisions etc)
  • $15/hr for freshman, sophomores, or unexperienced freelancers
  • $25/hr for juniors
  • $40/hr for seniors
  • $50/hr for very experienced or full-time freelancers

Kayd has graciously invited us to email her for her prepared documents/contracts for freelance work

Lastly, she reminds us not to work for free!

kaydroy@gmail.com          @kaydroy         http://kayddesign.com/

Thanks for coming Kayd! You had excellent advice and we enjoyed having you!

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