Speaker Recap | Kayd Roy

On March 6, 2012 we had the great pleasure of hosting Stout Alumni Kayd Roy as she shared with us her experience and advice on portfolios, freelancing, interviewing, and self-promotion.

Kayd has a wide variety of professional experience and currently works at Target Corporation in Minneapolis in the Product Design and Development department.

Her advice on portfolios:

  • either 8-10 of your best pieces OR 4-6 completely blown out projects
  • (completely blown out projects might include 20 or so applications such as poster, facebook, flyer, a bus, etc)
  • Revise, recreate and finalize past projects so that they are up to your standards
  • Expand current projects
  • Show your process (within moderation) companies want to know how you think
  • Add in your other skills (drawing, photography, illustration, writing, web design–incorporate in your projects! highlight your strengths and modify your projects to do so!)
  • Don’t put all of your best work online–you want to have new and exciting things to show during an interview
  • (Check out Studio MPLS‘s blog to see how they show their process)
  • Your portfolio could be arranged in this order (in rank of your project’s effectiveness) 1, 4, 6, 8, 3, 5, 7, 2
  • Keep it simple–let your work speak for itself
  • Have a SHORT summary of your projects–talk about school projects as if they aren’t ficticious
  • Have large, PROFESSIONAL-looking photos

Getting an Interview:

  • Ask for an informational interview:  I really like your work, I’m a student in my ___ year. I would like to meet up and hear about your company and possibly talk about my work after. Would you be able to meet up _______?
  • Network: Twitter, AIGA events, Studio Events
  • Tell family and friends that you’re looking for a job!
  • Be involved in AIGA
  • Have a job-any job (companies are more likely to hire someone who already has a job)


  • Listen–ask questions to connect on another level
  • First Impressions–you can look “artistic” without looking like a slob, know who you’re interviewing with (check them out on facebook etc beforehand)
  • Research–who are their clients? what’s the atmosphere like? Did they just launch a huge project?
  • Dress-classy but show personality, know where you’re interviewing/what the atmosphere is like and dress accordingly, you’re a creative so show it!
  • send a thank you!


  • Be YOU and have a consistent brand
  • Set goals and blog about them
  • BE SOCIAL–blog, tweet, attend events
  • Ask previous clients to refer you
  • try to get featured–the dieline.com, lovelypackage.com, ask friends to blog about your work


  • Charge by the hour
  • ALWAYS have a contract
  • Be professional
  • Understand what the project requirements are–size, budget, where they are getting it printed/what restrictions that has on you, what will be required of you? do they already have pictures or a logo?
  • Don’t underestimate the time it will take you
  • Keep track of your hours
  • You can have “working hours” when the client knows you are available so you don’t end up getting emails at 11:00pm expecting something done by 8:00am the next morning
  • Use paymo.com
  • Logo Design=at least 20 hours of work (research, ideation, revisions etc)
  • $15/hr for freshman, sophomores, or unexperienced freelancers
  • $25/hr for juniors
  • $40/hr for seniors
  • $50/hr for very experienced or full-time freelancers

Kayd has graciously invited us to email her for her prepared documents/contracts for freelance work

Lastly, she reminds us not to work for free!

kaydroy@gmail.com          @kaydroy         http://kayddesign.com/

Thanks for coming Kayd! You had excellent advice and we enjoyed having you!


Pivot | Bridge

Saturday, November 13th, 1:00pm until 5:00pm

Applied Arts Building
Lecture Hall 210
235 Applied Arts
Menomonie, WI 54751

The Pivot Series is designed as an opportunity for AIGA student groups to develop programming for their fellow students who reside and study in the upper Midwest.

Bridging the gap between college life, and the design world is one of the biggest steps student level designers face at this stage in their lives. At Pivot :: Bridge we’re hoping to make that transition a little bit easier. We’re inviting several University of Wisconsin-Stout alumni who have successfully entered the design world within the past few years and landed jobs at the highly influential and innovative interactive design firm space150. They’ve worked on huge projects with enormous big- name brands such as Forever 21, Starz, Best Buy, Target, and American Express. The speakers from space150 will be talking about their experience making this transition, and what it’s like out there living the dream at such a huge company just a handful of years after graduating. Following the speakers, members will have the opportunity to make designer trading cards and having a meet and greet with fellow Pivot attendees. AIGA members can trade information with someone new, and by the end of the day not only will they have invaluable information about the transition from school to career, but also have a new business contact with someone who’ll be entering the design world around the same time they will be.

Members of the AIGA UW-Stout Student Group DO NOT need to register.  Simply bring your Student I.D. with you to the event ($10 without I.D.).

For more information, check out the event page on the AIGA website: http://www.aigaminnesota.org/events/pivot-bridge/

Posted October 14th, 2010 by Madeleine Wichert | AIGA, Event, Inspiration, Speaker, Where Are They Now


Speaker | David Brier

Although this is not an AIGA affiliated event, I thought I’d pass on this great opportunity.

Who: David Brier

When: 6-7:30pm | Tuesday, October 19th

Where: MSC Ballroom C

David Brier is an award‐winning designer, brand identity expert, author and Fast Company blogger. Check out his work! You might recognize his identity for Legacy Chocolates, 24/7 Telecom, and Big dot of Happiness which are all here in Menomonie!

Posted October 14th, 2010 by lindseybock | Event, Freelance, Inspiration, Self Promotion, Speaker, Stout, Where Are They Now


Where are they now? : Justin Mueller

We’re going to try out another new thing on our blog where we take a peek at what Stout Grads are doing these days.
The first up is Justin Mueller, a Multi-Media Design graduate of 2008. I met him through mutual friends and he has been one of my favorite ‘go-to’ guys. He is full of tips and tricks and is always willing to share his knowledge. Visit his site too! Justin currently works at August Ash in Minneapolis as a web designer. He is not able to show what he’s been doing for them but a few of his freelance projects are pictured below.

Dessert First is in Eau Claire. Check out the website here

Live Nocturnal was Justin’s senior project which helps assist planning a night out on the town.
Check out Live Nocturnal here.

Justin’s also worked on BDP’s website and the Art and Design Department’s website.

So here’s the informal interview:

Who are you?
I am Justin Mueller.

When did you graduate?
I graduated May of ’08 in Multimedia but took a good share of GD courses.

What was your favorite class at Stout?
I would have to say screen printing or exploring photography, just the process of creating a physical copy of my image was quite enjoyable.

What advice do you have for other GD students?
Everyone says to develop your portfolio, which is great and a major aid. But another thing is once you actually get an interview, make sure to talk well of your work. I have heard too many people, even in just this year, talk about what they could/would do better. Don’t give to much focus to what you could do better in your interview, put the most effort in to what you do well, play your strengths, state eagerness to learn new things, and it never hurts to talk about wanting to build up and be an asset to their company. Also, if you have the slightest interest in web or interactive design, try it out. Quite a few design jobs are moving towards the digital era now.

How did you land your job?
I was working at a nice little firm in Eau Claire right after school but I was also cold calling firms in the cities just to get my name out there. I got a few interviews and offers but the most appealing was a smaller web firm looking to expand, being they had the most work coming in.

What type of work do you do there?
I started as a designer but quickly shifted to web development where now I deal a lot with planning solutions, user experience, and making back-end systems fit the needs of the client. My current project is a social networking site for people to help each other and themselves, but I can not go into much more detail than that yet.

Posted May 12th, 2009 by Kayd Mustonen | Where Are They Now