Beautiful Losers

Take a break from designing and watch Beautiful Losers. This documentary follows the lives and careers of a collective group of Do-it-yourself artists and designers who inadvertently affected the art world.  To watch the trailer go to http://www.imdb.com/title/tt0430916/.

Posted November 30th, 2011 by ToniHall | Meeting


Come learn about designing posters for our party! 

Posted November 29th, 2011 by ToniHall | Uncategorized


Hey everyone!

Come join us tonight. We are taking a word and designing anything around that word. Then at the end will show what we all came up with. Take a break and design stuff that won’t be graded.

Posted November 15th, 2011 by ToniHall | Uncategorized


Font & File Organization

Last meeting we talked about font and file organization and board members went through a few of their preferred methods to keeping their computers organized and making sure files are archived in an effective manner.

Ashley talked about saving inspiration and showed us how to export (and later import) your bookmarks which is useful if you’re due for a laptop refresh or just to have a list saved incase your computer crashes. She also discussed using session manager to save all of your tabs for a specific project.

Next we talked about fonts and font organization. Many people use Font Book as a resource for organizing files because you can search for fonts you’ve downloaded and it is an easy way to activate/deactivate fonts to keep your computer running quickly. Fontsquirrel.com is a good resource for downloading fonts because they are all free to use. We also talked about www.wordmark.it as a way to search through your fonts if you have something specific in mind.

A method most of us use to organize our files is to create a folder for each class and then folders within that for each specific project. In the project folder we keep inspiration, working files, finals, etc. It is always better to keep too many files than not enough. Keep “saving as” so that you have copies in case something goes wrong with one. Also converting your fonts to outlines is a good idea incase you loose the font that you used on a project when transferring to another computer, etc. but also keep a copy of the text that isn’t converted to outlines off of the artboard so that you can easily make changes, if necessary. Using the “places” section within Finder is really helpful for quickly accessing current projects.

When backing up color coding is a good idea to keep everything organized and easy to find. Archive your school things by semester and year, class, project, etc. Also back up itunes, photos, and keep freelance work separate from school so that it’s easier to find, and all in one place. It is especially important to make sure these freelance files are backed up so that you don’t end up looking unprofessional in front of a client if something goes wrong. It’s also a good idea to save these files in multiple places.

There are a few resources that are really great for backing up files online. This is a great way to make sure that your files can be found in at least ONE place if something were to happen to your computer. As students, we have access to the Blue Drive. Dropbox is another great option and is really easy to use.

This is just a brief overview of the meeting last week so if you have questions about specific things feel free to ask a board member!


Posted November 14th, 2011 by Krista | Uncategorized


Speaker Recap | Matthew Rezac

Last Tuesday we were fortunate enough to have designer Matthew Rezac as our guest speaker. He is originally from South Dakota and moved to Minneapolis in 1998 to go to MCAD. He graduated with a BFA in Photography and after pursuing a career in freelance photography, realized he hated it. He went back to MCAD for more graphic design courses. After graduating again, he worked at MCAD where he did some design work for some non-profit organizations as well as helped rebrand the school. He also worked for two years at the Walker Art Center with their fellowship program. He now is a freelance graphic designer. He works on smaller projects for gallery openings, catalogs, web-based projects and also some identity and branding projects.

“The extent to which you have a design style is the extent to which you have not solved the problem” Charles Eames

He likes this quote and lives by it because he says he doesn’t have a certain design style but claims to have a “design approach” instead because each project is unique and requires something different.

He walked us through three of his favorite projects which include NorthernSpark, Blu Dot’s Annual Catalog, and a book entitled, “Riley and His Story, Me and my Outrage, You and Us.”

NothernStark is an overnight/all night art festival put on by Northern Lights. This was a new event happening in Minnesota so they needed a logo, branding/identity and a web site, t-shirts for volunteers, flags for around the city marking the sites, along with some other printed materials. Check out the site for this year’s event here: http://2012.northernspark.org/       –http://www.matthewrezac.org/northern_spark

He also worked on Blu Dot‘s annual catalog for a few years. He brought the idea of allowing people in the photos of the furniture…which not a lot of other companies were doing. He got a photographer that was originally from Minneapolis to do the photo shoots but they had a really low budget. They used connections to get all of their models and locations. The product was a bunch of random and funny photos. It was a hit and they were asked to do it again for a number of years after.     –http://www.matthewrezac.org/blu_dot_catalog_2009

Last, he walked us through a project that he did with his friend Monica and her friend Riley. Riley was a nurse during the first part of the war in Iraq for a few years. When he returned, he realized that he had over 2,000 photos that he had no memory of taking. The project consisted of sorting through these photos and including Riley’s words, and some of his stories from his time over seas.   –http://www.matthewrezac.org/riley_and_his_story

See more about these projects and many others at Matt’s website.

Posted November 7th, 2011 by Krista | AIGA, Speaker, Uncategorized



Hey Everyone!!

Do need a better system for organizing font and files on your computer? Well, you are in luck! We will be discussing ways of sorting files and fonts on your computer at our next meeting! It is on Tuesday November 8th @ 5:45 in Jarvis 11o. Be sure to be there!

Posted November 3rd, 2011 by ToniHall | Meeting